An active social media presence is essential to both your online reputation and follower expectations.
It’s how you stay on top of what followers think about your organization as well as what they’d like to see change. It’s also how you can influence industry trends through a consistent social media posting schedule plus spontaneous interactions with followers.
My take on social media content is it should be informative yet fun so your brand is more personable.*
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* Take a look at some of my social media management work.