You’ve seen it firsthand in your business: it’s the repeat customers who form the bulk of your revenues.
Whether it’s writing copy for product pages or advertising campaigns, I like to go back to basics: getting down to the emotional core of why customers want to buy from you and stay loyal to your brand.* A well-crafted copy will keep your customers coming back and convince them to personally go out to spread the word for you.
That’s a marketing strategy worth investing in.
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* Take a look at some of my copywriting work.